This Privacy Policy informs you about the type, scope, and purpose of the processing of personal data (hereinafter referred to as “data”) in the context of the provision of our services, as well as within our online offering and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (collectively referred to as “online offering”). For the terminology used, such as “processing” or “controller,” we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR). Controller Werbewand AT GmbH Reichsstraße 163 A-8472 Strass, Austria Phone: +43 660 3712 999 Email: office@wedeo.eu Types of Data Processed Inventory data (e.g., personal master data, names, addresses) Contact data (e.g., email, phone numbers) Content data (e.g., text entries, photographs, videos) Usage data (e.g., visited websites, interest in content, access times) Meta/communication data (e.g., device information, IP addresses) Categories of Data Subjects Visitors and users of the online offering (hereinafter referred to collectively as “users”). Purpose of Processing Provision of the online offering, its functions, and content Responding to contact requests and communication with users Security measures Reach measurement/marketing Definitions “Personal data” means any information relating to an identified or identifiable natural person. “Processing” means any operation performed on personal data, whether or not by automated means. “Pseudonymization” means processing personal data in a way that the data can no longer be attributed to a specific data subject without additional information. “Profiling” means automated processing of personal data to evaluate or predict personal aspects relating to a natural person. “Controller” means the person or entity that determines the purposes and means of processing personal data. “Processor” means a natural or legal person or entity which processes personal data on behalf of the controller. Legal Basis for Processing In accordance with Art. 13 GDPR, we inform you of the legal bases of our data processing: Consent: Art. 6(1)(a), Art. 7 GDPR Contract performance and pre-contractual measures: Art. 6(1)(b) GDPR Legal obligation: Art. 6(1)(c) GDPR Vital interests: Art. 6(1)(d) GDPR Public interest/official authority: Art. 6(1)(e) GDPR Legitimate interests: Art. 6(1)(f) GDPR Processing for purposes other than those for which the data were collected: Art. 6(4) GDPR Processing of special categories of data: Art. 9(2) GDPR Security Measures We implement appropriate technical and organizational measures in accordance with legal requirements to ensure a level of protection appropriate to the risk, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing. Measures include securing confidentiality, integrity, and availability of data, access controls, deletion routines, and data protection by design and by default. Cooperation with Processors and Third Parties If we disclose or transfer data to other persons and companies (processors, joint controllers, or third parties), this is based on legal permission, consent, legal obligations, or legitimate interests (e.g., hosting providers). Leadinfo We use the lead generation service provided by Leadinfo B.V., Rotterdam, Netherlands. This service identifies visits from companies to our website based on IP addresses and shows us publicly available information, such as company names and addresses. Leadinfo also places two first-party cookies to analyze user behavior on our website. More information: www.leadinfo.com . Opt-out option: www.leadinfo.com/en/opt-out . Data Transfers to Third Countries Where data is processed outside the EU/EEA or Switzerland, this only occurs if necessary to fulfill contractual or legal obligations, with consent, or based on legitimate interests. Safeguards such as adequacy decisions or standard contractual clauses are used. Rights of Data Subjects You have the right to: Request confirmation whether data concerning you is processed, and obtain access to such data (Art. 15 GDPR), Request rectification or completion of inaccurate data (Art. 16 GDPR), Request erasure of your data (Art. 17 GDPR), Restrict processing of your data (Art. 18 GDPR), Receive your data in a portable format (Art. 20 GDPR), Object to processing, especially for direct marketing purposes (Art. 21 GDPR), Withdraw consent at any time (Art. 7(3) GDPR), Lodge a complaint with a supervisory authority (Art. 77 GDPR). Cookies and Tracking We use cookies (temporary and persistent) to provide certain functions, analyze usage, and for marketing. Users can disable cookies in their browser settings, but this may limit functionality. General opt-outs for marketing cookies are available via: US: http://www.aboutads.info/choices/ EU: http://www.youronlinechoices.com/ Data Deletion Data processed by us will be deleted or restricted once no longer necessary for the purposes defined in this Privacy Policy, unless statutory retention obligations prevent deletion. Updates to this Privacy Policy We may update this Privacy Policy as necessary to reflect changes in our practices or legal requirements. The current version is always available on our website. Business-Related Processing We process contract data (e.g., subject matter, duration, customer category) and payment data (e.g., bank details, payment history) from our customers, prospects, and business partners for service provision, customer care, and marketing. Agency Services We process customer data in the context of agency services, including consulting, campaign planning, software and design development, campaign execution, server administration, analytics, and training. Processed data include inventory, contact, content, contract, payment, usage, and metadata. Contractual Services We process the data of our contractual partners and prospects in accordance with Art. 6(1)(b) GDPR to fulfill our contractual or pre-contractual obligations. Administration, Accounting, and Office Organization We process data in the context of administrative tasks, accounting, and compliance with legal obligations. Data may be disclosed to tax authorities, consultants, and payment service providers. Business Analysis and Market Research To operate economically and improve services, we analyze contract data, inquiries, and usage behavior based on Art. 6(1)(f) GDPR. Analyses are anonymized where possible. Contact Requests When contacting us (e.g., via contact form, email, phone, or social media), user details are processed to handle the request in accordance with Art. 6(1)(b) and (f) GDPR. Hosting and Email Delivery We use hosting providers to provide infrastructure, storage, email delivery, and maintenance services. Data is processed based on our legitimate interests in accordance with Art. 6(1)(f) GDPR in conjunction with Art. 28 GDPR. Access Data and Log Files Our hosting provider collects data about each server access (server log files) based on Art. 6(1)(f) GDPR. This includes IP address, accessed website, file name, date/time, data volume, browser type/version, operating system, referrer URL, and provider. Log files are stored for security reasons for up to 7 days. 📌 Contact for inquiries regarding this Privacy Policy: Phone: +43 660 37 12 999 Email: office@wedeo.eu